Craftsmanship
This inside view of a JLD Series lure shows the level of detail that goes into making a successful artificial lure.
All Baker Lures are distinguished by exceptional, high-quality finishes that employ a combination of materials and processes to trigger a strong strike response. Effects vary depending on the style of lure and may include translucent bodies, interior/exterior hot foil stamping, photographic transfer printing, painting and hand detailing. Special “G” coatings are used to increase underwater reflectivity and holographic films create natural rainbow colors from reflected light.
Finish Process Coding
First letter(s) in model number denotes the finish style.
(G) “G” coating – ultra-high reflectivity.
(H) Hot stamped.
(HD) Hot stamped and detailed by hand.
(HF) Hot stamped and foil plating.
(P) Painted colors and patterns.
(T) Transfer printed photographic image.
(TH) Transfer printed photographic image and Hot stamping.