About Baker Lures
The Baker® name has been part of recreational fishing since 1956. That is the year the original HooKouT® hook remover was introduced. Over the years, the Baker line has grown to include a large family of precision fishing tools and accessories available through major fishing tackle and sporting goods retailers in the US and Canada. The Baker brand is also recognized internationally, with distribution in Europe, Japan, Australia, New Zealand and the Middle East.
Baker lures continue the company’s long-standing commitment to quality and exceptional value. This line includes six distinct families: Crankbait, Crawfish, Jerkbait (fresh and saltwater), Poppers, Shad, and Top Water Bait. Performance is at the heart of each of these lures. Consistent casting distance, suspension depths, retrieval action and appearance are all a matter of skilled engineering and craftsmanship.
All Baker lures are distinguished by exceptional, high-quality finishes that employ a combination of materials and processes to trigger a strong strike response. Effects vary depending on the style of lure and may include translucent bodies, interior/exterior hot foil stamping, photographic transfer printing, painting and hand detailing. Special “G” coatings are used to increase underwater reflectivity, and holographic films create natural rainbow colors from reflected light. Between the choice of style, series and finish, there are over 150 unique lure models.
This inside view of a JLD Series lure shows the level of detail that goes into making a successful artificial lure.