About Baker Lures

The Baker name has been part of recreational fishing since 1956. That is the year the original HooKouT^® hook remover was introduced. Over the years, the Baker line has grown to include a large family of precision fishing tools and accessories available through major fishing tackle and sporting goods retailers in the US and Canada. The Baker brand is also recognized internationally, with distribution in Europe, Japan, Australia, New Zealand and the Middle East.

Baker fresh water lures continue the company’s long-standing commitment to quality and exceptional value. This line includes five distinct styles: Jerkbait, Crankbait, Shad, Poppers and Top Water Bait. Performance is at the heart of each of these lures. Consistent casting distance, suspension depths, retrieval action and appearance are all a matter of skilled engineering and craftsmanship. Sure-setting, bronze finish treble hooks are standard on all lures.

There’s a Baker lure for every popular species and water condition. With multiple styles, sizes and finishes there are almost one-hundred models from which to choose.